The Work Of Alexandre Gama Reaches New Levels Of Success

The Brazil based advertising writer and executive, Alexandre Gama has spent a career pushing the global boundaries of the work he has been creating throughout his career that began as a simple writer with Standard Ogilvy in 1982. By the time Gama moved to the DM9 agency in 1990 his reputation had grown to such an extent he was given recognition as the most awarded advertising writer in Brazil during his four years with the company.

Alexandre Gama was not simply happy to remain one of the top advertising writers and executives in Brazil, but was instead working on his own career path that would eventually lead him to become one of the world’s leading executives known for his work in London and Brazil. In 1999, Alexandre Gama established his own Neogama agency where his success at the Cannes Film Festival continued with a Golden Lion in the company’s first year of operation. Gama himself has been a consistent fixture on advertising industry awards lists as a winner and nominee; one of the greatest honors yet bestowed on Alexandre Gama has been his placing on a list of the top seven advertising professionals in the history of Brazilian advertising as voted for by his fellow advertising professionals.


Fabletics Making It Big in the Fashion Industry

How do you just claim a share in the fashion industry when Amazon already controls 20% of the fashion e-commerce? That’s the conundrum. The defining deal lies with how you brand your fashion products, the extent to which you embrace enterprise technology and more importantly how you maintain stable membership plans and customer base. That’s exactly what has elevated Kate Hudson’s Fabletics to a giant fashion brand with branches thriving all over the country. Growing to a tune of $250 million in 3 years is just remarkable.

Fabletics has initiated a subscription mechanism to engage their customer base. The subscription is premised on the ideal that in as much as customers fancy aspirational brands, it’s a combination of this market reality with convenience and customer membership that attracts a large customer base. Classy brands, customer appreciation and close interaction are hence the operating base in Fabletics.


In the current product market, brands are never valued by price and quality alone; this combination no longer guarantees market dominance or product success. It is rather finer details like last-mile service, customer experience, brand recognition, exclusive design and gamification elements that apparently define high-value to the contemporary customers.

With their online membership subscription offering customers almost all they would rather gone to search for in the alternative fashion brand, Fabletics is just getting massive market returns. The company has more physical branches anticipated to be opened to add to the 16 that are already operational.


With outstanding product quality, the membership model has enabled Fabletics to provide personalized services on trend fashion at half the price of other competitors. But how do they manage to do physical stores differently?


  1. Encouraging ‘Reverse Showrooming’

Showrooming has been a perfect brand promotion initiative, but think of it this way; customers browse offline freely but then buy cheaper items elsewhere. Fabletics has managed this to the effect that at least half of the customers walking into their stores are already members. Almost 25% their visitors become members immediately they step in store. They’ve built stable customer relationships, making them greatly relied upon. Fabletics has reversed the showroom dilemma to their advantage.


  1. Establishing Sound Online Database

Online data is a major determinant of the success of your business. With accurate online database, you know customer preference and, thus, stock the physical stores with exactly what customers want. The stores are stocked based on membership preference, social media trends, store heat-mapping data and real time sales activity.


  1. Focus on Accessibility, People and culture

With online membership, accessibility is guaranteed as customer responses are always prioritized. The brands also depend on individual people and cultures. Thus, everybody gets what they want.


About Fabletics

Fabletics is a fitness apparel company that operates on a monthly membership structure. Outfits are recommended for members on a monthly basis with an option of skipping if the client doesn’t want to shop that month. With VIP Membership, you get great discounts and lower product prices. Pure quality, style, value as well as ideal customer services is what defines operations at Fabletics.

The Resurgence of Ohio’s Housing Market In 2016

2016 was the busiest year for Ohio’s housing market in over a decade. According to a recent report from the Ohio Association of Realtors, Homes purchase were close to 151,600. This figure indicates a 7.5 percent rise compared to 2015. December sales in 2016 were 2.8 percent higher than they were in December 2015, though Northeast Ohio registered a drop. Listing-service data showed about 8 percent increase in the sales of previously owned and newly constructed homes in Northeast Ohio. On average, the sale price in 2016 was about 4.8 percent higher than they were in 2015. These gains can be attributed to robust job creation in 2016 and the relatively lower mortgage rates.

Despite the market realizing these gains, previously owned homes registered a subtle increase of 0.7 percent in December 2016. This minute increase in returns was as a result of relatively higher prices that scared away some prospective buyers. Case in point, an existing home was going for as much as $232,200 in December 2016, which was a 4 percent rise from 2015.

An overview on Tammy Mazzocco

One of the most prominent Ohio real estate agents is Tammy Mazzocco. Born in 1968, Tammy began her career in real estate with The Edwards Realty Company, where she worked as a secretary. She later joined the Scotland Yard Condominiums, where she worked as a condominium manager for seven years. While there, the then general manager of Scotland Yard, Mr. Ken Cook, taught and encouraged her to pursue the real estate business.

In 1995, Tammy Mazzocco became a licensed real estate agent. She left Scotland Yard to become the multi-site property manager at T&R Properties. In 1998, Tammy Mazzocco moved to the Victorian Village of Columbus, where she became a licensed personal assistant to Joe Armeni, a successful real estate agent, and developer. Joe inspired Tammy to pursue real estate as a full-time career. Tammy Mazzocco currently sells residential real estate in Central Ohio.


New Brunswick Man Charged with Robbery and a Shooting While Already in Jail


It seems rare that a criminal already incarcerated for serious crimes is charged again while sitting in jail. This is exactly what happened to “Pistol,” “P-Gun,” Parysh Wood, 21, of New Brunswick, New Jersey. His nicknames come from an alleged gang affiliation. Wood has been sitting in jail for the numerous crimes of robbery, some of which he paired with Justina Hampton, 19, to commit. Robbing pizza delivery drivers seems to be their modus operandi. It was told to investigators that females from gangs would call an order pizzas and when the driver tried to deliver the food the male members would follow the driver outside and demand money and the pizzas while threatening them with a gun. This was what Wood was in jail for when the New Brunswick Police Department linked him to another robbery and shooting.

On November 30, 2012, Wood robbed a delivery driver at gunpoint at the apartment complex at Quincy Complex. Investigators reported that this area has been at the center of several gun related violence including robbery and domestic violence. The driver approached an apartment with a delivery but was told by certain females that no such order had been placed. While he returned to his vehicle three gang members waited with a gun. One of the men pointed the gun at the driver’s head and demanded pizza and cash. While the driver complied, he was shot and injured. An anonymous person is said to have transported the victim to the hospital, some say he was with the gunman at the time of the shooting.

Parysh was linked to the shooting when police went through cell phone records. After this new charge, he was held in the jail on $100.00. The other men had fled the crime scene in what witnesses say was an old minivan. Justina Hampton was also arrested for non-related robbery charges.