Chuck Porter, Chairman of CP+B, announced the appointment of Lori Senecal to the company’s Global CEO docket in 2015. According to PR News, the company had created the docket in March of the same year, in a strategic move to better position itself in the global market. As at that time, CP+B had eight global offices in Miami & Los Angeles in the USA, Copenhagen in Denmark, Stockholm & Gothenburg in Sweden, London in the UK, and Sao Paulo in Brazil. The company’s leadership saw the need of hiring an innovative and internationally connected person to serve as the Global CEO. With her unmatched qualifications, Lori Senecal got the job.
Lori’s Responsibilities at CP+B
When Lori Senecal took office, her job was well cut out for her. Her primary duties were to market the firm globally so as to enhance fast growth, to coordinate operations in the eight global offices, and expand the company’s global presence from eight to more offices. Lori was to work directly with the talented and experienced Chuck Porter, something that excited her.
It took Lori Senecal less than a year in office to oversee the completion of CP+B’s ninth global office in Hong Kong. Two years in office, a tenth office was opened in Beijing China. The office serves three global accounts, including Infiniti, Tencent, and American Airlines. In what would arguably be her biggest achievement, Lori played a key role in convincing the American Airline to advertise with CP+B, something the airline company had not done for over 25 years, revals Forbes.com. In a nutshell, Lori’s tenure as Global CEO is utterly glamorous.
Lori’s Career Path
Lori’s first job was at McCann-Erickson Worldwide, a company that made her president of its office in New York. Her star, however, shone when she left the company in 2009 and joined Kirshenbaum Bond Senecal + Partners (kbs+) as the global head. She took up that position when the firm was operating locally, but by the time she was leaving, the company had grown to the international market.
Lori Senecal became the president and CEO of MDC Partner Network on 2014, a position she still holds up to today. She partners with all agencies affiliated with the company to oversee its long-term goals. Lori’s position at MDC earned her total compensations to the tune of over $1.8 million for the 2015 fiscal year. This figure is the total sum of her salary, bonus, stock options, stock, and other forms of compensations.
Follow her on Twitter: https://twitter.com/digitalori?lang=en