Brian McDaniel

Aspire to Inspire

Recent reports confirm that Activision Blizzard has joined the growing list of companies supporting Ukraine by refusing to do business with Russia. In addition to pulling business from the country, Activision Blizzard’s resident and COO Daniel Alegre shared that the company would be supporting Ukraine by matching 2:1 money that Activision Blizzard raised in support of Ukraine. Additionally, the company pledged to raise the company matching limit from $1,000 to $10,000.

In February of 2022, Russia sparked worldwide controversy and upset when the military began an invasion into the country of Ukraine without provocation. This was the most significant military invasion since WWII and the reaction from the rest of the world including individuals, governments, and international companies was swift. Many companies pulled their business from Russia and governments began sanctioning Russia.

Activision Blizzard is one of the latest international companies to react to this divisive action. They pulled sales of all current and new games as well as in-game purchases and have blocked Russian accounts. The move, while symbolic, is an essential step for Blizzard to make their actions match their words. Activision is not the only gaming company to sanction Russian for the actions of Putin and the Russian military. Many other major gaming companies have also stepped up to sanction the horrific and devastating actions of the Russian leader.

Activision has also stepped up to support their employees and the families of their employees who have been affected by Vladimir Putin’s unsanctioned military invasion. Additionally, as refugees have fled from Ukraine to nearby countries, including Poland, thousands of Activision Blizzard employees have donated their time and resources to help these refugees.

In a public letter sent to employees in March 2022, Daniel Alegre also emphasized that the Employee Assistance Program was also available to employees who needed support, emotional or otherwise.

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