Brian McDaniel

Aspire to Inspire

Alejandro Pena is the CEO of Keter, a leading global manufacturer and marketer of plastic household and outdoor furniture, as well as plastic sheds, storage buildings, and accessories. Under Pena’s leadership, Keter has grown significantly, expanding its product offerings and entering new markets worldwide.

Pena has over 20 years of experience in the plastic and consumer goods industries, previously having held leadership roles at companies such as SC Johnson and 3M. He has a proven track record of driving growth and innovation and is known for his strong strategic vision and ability to execute complex projects.

As CEO of Keter, Pena has been instrumental in the company’s expansion into new regions and categories, including launching a new line of premium outdoor furniture. He has also focused on strengthening Keter’s partnerships and relationships with customers and retailers and investing in the company’s digital capabilities.

Alejandro Pena is a firm believer in the power of collaboration and has been instrumental in creating a culture of collaboration and innovation within the company. He has worked to create an environment where employees can work together to develop new products, services and processes. This has been a key factor in the company’s success, helping it to stay competitive in a rapidly-changing market.

In addition to his work at Keter, Alejandro Pena is actively involved in the community, serving on the board of directors for the Plastics Industry Association and participating in various charitable organizations. He holds a Bachelor’s degree in Industrial Engineering from the Universidad Iberoamericana in Mexico City and an MBA from the Kellogg School of Management at Northwestern University.

Alejandro Pena is a seasoned executive with a strong track record of success in the plastic and consumer goods industries. His leadership and vision have been vital to Keter’s growth and evolution as a global company, and he is well-respected in the industry for his expertise and business acumen.