Brian McDaniel

Aspire to Inspire

Zaxby’s, the high-end chicken QSR based in Athens, Georgia, declared that Zach McLeroy would transition to chairman of the firm early in 2022 after over three decades of managing the brand. Bernard Acoca has been appointed as their new chief executive officer. Acoca’s experience managing some of America’s leading restaurant concepts will be integral in inducing the company’s expansion. McLeroy’s lingering involvement will guarantee that Zaxby’s culture and founder-originated history remain a crucial guideline.

“I am overwhelmed by Zaxby’s success since we started the business thirty years ago,” said Zach McLeroy, President and co-founder of Zaxby’s. “Earlier this year, I concluded that the most dependable road to using the immense possibilities laid out for Zaxby’s was to get someone in as the brand’s inaugural external leader. We have been desirous in Zaxby’s CEO search to choose someone with the proper tactical, operational, and advertising understanding to quicken growth. We are delighted to have discovered Bernard Acoca, a renowned industry official, to direct our future victory. I heartily believe Bernard is pledged to increase our undertaking while preserving what is paramount to our roots and culture.”

Established by old friends in 1990, Zaxby’s offers delectable meals in a cheerful, offbeat setting where patrons are accepted as friends. The brand has expanded to over 900 locations across 17 states with assistance from a passionate, involved franchisee community. “Managing Zaxby’s has been a remarkable experience,” McLeroy stated. “I am genuinely fortunate to have collaborated with a unique cluster of skilled team members and brand allies.”

Acoca has twenty-plus years of experience in the restaurant business as an executive and marketer, making him a reliable leader. Since March 2018, he has controlled El Pollo Loco as CEO and President. Over the past three years, he headed the brand to prosperity with digital e-commerce exploding, drive-thrus becoming simplified, back-of-house modernizing, and acceleration in franchise expansion within America while further intensifying its L.A.-Mex positioning by giving the restaurants a fresh, upgraded design. Formerly, Acoca was part of Starbucks’ Leadership Team for seven years. He also served as President at Teavana. Also before that, he served as Senior Marketing Officer for the Americas at L’Oréal and spent ten years at Yum! Brands. Go to this page for more information about Bernard Acoca.


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