IDLife Bolsters The Growth Of Customized Nutrition

Up-and-coming health and wellness company, IDLife is shaking up the industry by way of its tailored nutrition.

The company’s name, which stands for individually designed life, was launched in 2014 on the belief that each person has unique nutritional needs.

IDLife’s approach and products are based on science-backed studies and research. IDLife makes personalized guidance available which is customized exclusively to an individual’s health issues as well as personal objectives.

Rather than use a one-size-all approach to health, the company asks potential members to complete a quick online assessment that gathers information about them. A nutrition expert then makes use of the information to present a personalized list of products for the consumer to use. The questionnaire, which is straightforward, is HIPAA compliant.

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The questionnaire will request information on areas such as age, sex, exercise, dietary, lifestyle, medical and medications.

Products, which use the highest-quality ingredients, range from appetite chews to children’s vitamins and minerals, to pre-work-out jars, a sleep aid as well as skin care cleanser. All products, which are Gluten-free, GMO-free, Soy-free and Casein-free, come with a 30 Day Money Back Guarantee.

Logan Stout is IDLife’s founder, Chairman and Chief Executive Officer. He graduated from the University of Dallas where he studied business and psychology. Laura Brandt, who previously held several executive positions, took on the role of company president in 2016.

Stout has caught the attention of investors that include Super Bowl champion Troy Aikman; fitness expert and personal trainer Jen Widerstrom and Dallas software entrepreneur Len Critcher and others.

As a philanthropist and entrepreneur, Stout, who previously founded the Dallas Patriots baseball organization, is also the author of best-selling books such as Stout Advice: The Secrets to Building Yourself, People and Teams.

Earlier this year, IDLife announced a collaboration with wearable fitness technology innovator Garmin which provides devices that track details of fitness sessions. Both companies believe in an overall active and healthy lifestyle.

According to the companies, IDLife customers will see integration of Garmin wearable device data directly with IDLife’s activity and meal tracking platform the IDWellness mobile app.

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