Leopoldo Alejandro Betancourt Lopez has always been the kind of person to see into the future when making a business deal. He has been a part of many different successful business enterprises but is mainly known for his role with Hawkers sunglasses. This is a Spanish sunglasses brand that has seen a rise in popularity for many years due to its lower prices and eco-friendly branding.
Leopoldo Alejandro Betancourt Lopez made the decision to invest in Hawkers during 2016. He took part in a funding round that brought in millions of dollars for the sunglasses brand. This helped to grow the company at a more rapid pace than its initial smaller budget allowed for. Hawkers was started out with just a few hundred dollars in 2013 and has relied on social media marketing on Facebook and Twitter to help grow its brand to what it has become today.
Leopoldo Alejandro Betancourt Lopez has helped to build a company that is more popular with a younger generation. He has also been there to ensure that his company focuses on the quality of its offerings while selling them at an affordable price. As the president of Hawkers, he has been able to consistently provide novel ideas for how to market its product to new customers. Some years back, he made a decision to bring in Nacho Puig who is known for his ability to build strategic branding campaigns.
Leopoldo Alejandro Betancourt Lopez also chose to work with other team members to come up with a new kind of marketing strategy. Instead of paying social media influencers to promote their product, they focused on working with influencers who already loved their brand. Many of these influencers were college students who were exactly the kinds of people who could reach their target audience.
Alejandro Betancourt Lopez’s: Facebook Page.