Brian McDaniel

Aspire to Inspire


It’s not uncommon for successful entrepreneurs to value cooperation over competition, as building strong relationships and partnerships can be critical to the success of any startup. Suppose Matthew Mansell, Athlo founder, believes cooperation is critical to building a successful startup. He likely understands the importance of collaborating to achieve his goals and take fitness to the next fitness unicorn.

Working with others can bring many benefits, including access to expertise, resources, and networks that may be difficult to access otherwise. When entrepreneurs collaborate, they can leverage each other’s strengths to build something more significant than they could achieve alone. Additionally, working collaboratively can foster a culture of mutual support and respect, which helps attract and retain talented team members and build a strong reputation in the industry.

However, it’s also important to note that competition can be a healthy motivator for entrepreneurs, driving them to innovate and improve their products and services. Competition can sometimes lead to collaboration, as companies may work together to achieve a shared goal or address a common challenge. Ultimately, the best approach depends on the specific circumstances and goals of the startup, and successful entrepreneurs know how to strike a balance between cooperation and competition to achieve their objectives.

While it may seem counterintuitive, there can be significant benefits to cooperating with competitors in some circumstances.

Here are a few potential advantages:

  1. Access to complementary resources: By collaborating with a competitor, you may gain access to resources, expertise, or networks that you would not be able to access otherwise. This could include specialized equipment, expertise in a particular area, or access to a particular market or customer base.
  2. Shared risk: Collaborating with a competitor can help share the risk of pursuing a particular strategy or initiative. By pooling resources, you can take on larger, more ambitious projects that are too risky or costly to pursue alone.
  3. Improved efficiency: By sharing resources and expertise, you can achieve greater efficiency and reduce costs. For example, you can share manufacturing facilities or distribution networks, which can help reduce overhead costs.
  4. Innovation: Collaborating with a competitor can spark innovation by bringing together different perspectives and approaches. By working together, you can develop new products or services that neither company has been able to create alone.

Visit this page for additional information.


Learn more about Mansell on