Brian McDaniel

Aspire to Inspire

Bobby Kotick was the chairman and chief executive officer of Activision blizzard. He is known for making the company into a billion-dollar industry. He joined Activision in 1990 and became the president in 1991.Bobby Kotick has been credited with building the World of Warcraft franchise, as he was able to leverage his experience from working with licenses such as Spider-Man, Batman, and James Bond.

Bobby Kotick’s story is inspiring and began in Montreal, Canada. He started his career at 11 years old as a sales clerk in a shoe store. From there, he moved on to a computer sales position. He eventually progressed to the role of Computer Sales Manager.

Kotick’s next step in his career was moving to video game software. In 1985, Kotick started up his first company called GameLab Limited, based out of Montreal, Canada. Kotick eventually sold it in 2000 for USD 35 million. Then in 2001, Kotick opened his next game studio and developed The Matrix Online.

Kotick’sKotick’s first venture with Activision was the publishing of Bobby Kotick’sKotick’s Actionland, which was released in 1996. After that, he became a shareholder of Activision back in 1998 when he bought stock for USD 100,000. Then in 2002, Kotick purchased the company for USD 3.3 billion.

In 2004, the company began to develop its own game and platform, The World of Warcraft. After creating and launching the company company’s online forum, World of Warcraft became a household name. When World of Warcraft was released, it generated USD 200 million in revenue, approximately a USD 1 billion gross income. It was all because Kotick decided to follow his dream and launch the company into what it is today.

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