Brian McDaniel

Aspire to Inspire

Chichi Eburu, Juvia’s Place Founder, recently announced that she is creating a grant program for Black businesses. The grant will cover up to 50% of the business’s start-up costs. However, Chichi Eburu says that is not all – the first 500 entrepreneurs to apply for the program will also receive another $300K in free marketing and consulting services from Juvia’s Place. Necessity and inspiration spawned the creation of Juvia’s Place. After being turned down for a loan from the bank, Chichi decided to take matters into her own hands, and with a $20K investment, Juvia’s Place was born.

  1. Early years

Chichi Eburu was born in Lagos, Nigeria, and moved to Queens, New York, at 12. With nothing but the shirt on her back, Chichi relied on her resourcefulness and creativity to make ends meet. She started by selling products like lotions and perfumes out of her home. In 1991, when she was 19, Chichi had her first business – a beauty salon. “My life has changed a lot since I started at 19 with my first beauty business,” says Chichi. “I have grown my business to include many lines such as massage services, skin care products, and more.” Chichi owns and operates five different companies, including Juvia’s Place.

  1. Business Strategy

Chichi’s success has come from her creativity and determination and her willingness to test new strategies. For example, in 2014, she announced that she would implement a retail strategy for Juvia’s Place. Juvia’s Place is one of the few online businesses that have decided to make a massive leap by adding physical locations to their footprint. Moreover, while others have decided to stick with retail only, Chichi has taken it a step further. Her strategy is to open stores based on women’s needs.

Chichi Eburu and Juvia’s Place have shown that it is possible to start a business with very little. Her story is a testament to how hard work, creativity, and resourcefulness can lead to success. The $300K grant program created by Chichi is intended to help other Black entrepreneurs succeed as well. The inspiration and funds provided by this program will help them create businesses based on their community’s needs.

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