Brian McDaniel

Aspire to Inspire

Desiree Perez, CEO of Roc Nation, has announced safety measures for the upcoming Made in America music festival. With this announcement, Perez hopes to allow attendees, performers, and staff to enjoy the two day festival without the risk of becoming a supe-spreader event. Other festivals, such as Coachella and Stagecoach plan on similar mandates for attendance.

The music festival is scheduled to take place this Labor Day weekend (September 4th and 5th) on the Benjamin Franklin Parkway in Philadelphia. It will feature hip-hop, pop, rock, and electronic music and headliners include Justin Bieber and Lil Baby. Desiree Perez estimates that there will be 60,000 people in attendance each day. Made in America Festival was created by Jay-Z in 2012 and has been an annual event in Philadelphia ever since. It has generated more than $135 million in economic impact for the city since its inception.

Desiree Perez announced that due to the highly infectious Delta variant of COVID-19 all attendees will be required to either show proof of vaccination or a negative COVID-19 test taken within 48 hours of attendance. There will also be rapid tests available at the gates. In addition, masks will be required throughout the event.

Refunds will be available for those unable to meet the vaccine or testing requirements. Desiree Perez is working closely with the city of Philadelphia as well as partnering with Clear’s Health Pass app to ensure that festival attendees will be able to gain entry as quickly as possible. The guidelines are in line with rules set by the city of Philadelphia regarding outdoor non-seated events.

About Desiree Perez: