Brian McDaniel

Aspire to Inspire

Richard Liu is a household name in the e-commerce sector in China. His company,, rivals Amazon, another e-commerce giant. Over the years, Richard Liu Qiangdong has utilized his position as an executive at Jingdong to improve people’s lives amid the COVID-19 pandemic. Different COVID-19 variants have been discovered, and they may bring forth some issues in the near future. As a result, Richard Liu is looking into ways through which his supply chain can help to prevent issues that consumers may face regardless of their area of residence.

Let’s now delve into insights by Richard Liu on how to succeed as an entrepreneur.

Come Up with an Idea

Before Jingdong became a popular e-commerce platform, it was a streetside shop that sold authentic and affordable goods. Qiangdong took pride in his ability to offer services that were different from his counterparts. The authenticity factor ensured he could stand out from the rest of his competitors. In 2003, the SARS pandemic forced Liu Qiangdong to change his business model. He went ahead and digitized Jingdong.

Build for the Future has dominated the Eastern part of the globe, similar to how Amazon is popular in the West. Jingdong has an infrastructure network that connects numerous consumers with goods they need daily. Goods you can purchase on include electric cars or other appliances. You can acquire each of these goods from the comfort of your home.

Jingdong is committed to environmental sustainability. As a result, the company is focused on implementing the Green Impact Initiative. The initiative involves screening different products to ensure they’re eco-friendly, including sustainable fashion, low-carbon-footprint products, and zero-waste goods. Refer to this page for more information.

As an entrepreneur, you should also be willing to adapt. For instance, has encountered the SARS and COVID-19 pandemics. Despite all the challenges businesses have faced during such a period, is still afloat. How? Liu Qiangdong understands the importance of being ready to adapt.


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