Brian McDaniel

Aspire to Inspire

In the vibrant world of Latin American fitness, Diogo Corona of Smart Fit is a key player. Corona, the COO of the company, is orchestrating a power play that’s shaking up the industry as we know it.

Gympass has long been the market leader, providing access to numerous gyms through its platform. However, TotalPass, under Corona’s leadership, is challenging this dominance.

The turning point came when the Administrative Council for Economic Defense (Cade) limited the exclusivity contracts of Gympass. Since then, TotalPass, under Diogo Corona’s stewardship, has managed to triple the number of partner gyms and attract a significant number of corporate clients.

It’s a fascinating story of power dynamics in the fitness industry. Diogo Corona’s leadership is driving change and challenging the status quo. The landscape of the fitness industry is shifting, and Corona’s ambition is a major catalyst. Go Here for related Information.