Brian McDaniel

Aspire to Inspire

In an exclusive interview, Diogo Corona, the brilliant mind behind TotalPass, shares the story of how this groundbreaking corporate wellness benefit platform came into existence. As the Chief Operating Officer (COO) of Smart Fit, the largest fitness club franchise in Latin America, and the CEO of TotalPass, Diogo has been at the forefront of innovation in the wellness industry.

TotalPass was born out of a desire to provide an alternative to the existing aggregators in the market, such as ClassPass in the United States and Gympass in Brazil. Diogo and his team identified a global trend towards aggregators and saw potential for more than one aggregator in the gym market in Brazil. Their initial idea was to bring together multiple gym networks, including Smart Fit, under one platform to offer employees a diverse range of fitness options. However, this idea was met with challenges and was eventually set aside.

Undeterred, Diogo decided to create TotalPass independently, starting in August 2019. The platform quickly gained traction, attracting both employers and employees seeking flexible wellness solutions. The TotalPass vision aligned with Diogo’s belief in an integrated approach to fitness, combining traditional physical activities with cutting-edge technology.

Diogo’s relentless commitment to TotalPass’s success is evident in his typical day, which revolves around a structured routine. He starts his mornings with an efficient workout at Smart Fit’s studios, setting the tone for a productive day. Diogo’s workday is filled with meetings, but he ensures that he allocates Fridays afternoons for unexpected gatherings, demonstrating his adaptability as a leader.

For Diogo, physical activity plays a pivotal role not only in his own life but also in promoting mental well-being. He emphasizes the importance of enjoying each phase of life and maintaining a work-life balance, believing that understanding the right time for various experiences is key to personal and professional growth.

Through TotalPass, Diogo focuses on empowering employees and promoting a sense of belonging within organizations. By integrating various gym networks and offering personalized coaching, TotalPass enables employees to create holistic fitness programs tailored to their preferences and goals.

As the mastermind behind TotalPass and an influential figure in the fitness industry, Diogo Corona’s passion and innovation continue to shape the future of corporate wellness in Latin America and beyond.

Diogo Corona’s: Facebook Page.